Truth be told; Women lie, Men lie but Numbers don’t lie. (Why did they start with women though? 😂😂😂)
Thing is, numbers provide a sense of direction in a lot of the things we do, have done or need to get done.
Cheki Kenya – an online marketplace where Kenya’s leading car dealers, importers and private sellers post their cars for sale in Kenya, and Data Fintech – a consumer data broker whose main aim is to generate financial value from consumer data. Just recently released a report that revolves around the automotive market in the country between January 2015 and March 2017.
Metrics included in the report entail the latest vehicle trends, car valuations and consumer demand.
In the report, one gets to grasp a couple pointers on:
- Understanding the best car pricing.
- Knowing the popular body types.
- Understanding car financing trends.
- Finding out car value details.
What I took out from this report most importantly concerns car brand popularity.
It’s gonna sound rather obvious that Toyota has topped them all on that popularity vibe but hey, props to them.
Mercedes – Benz comes in second place and BMW 3rd (an increase from Q4 2016). For real though, there’s so many C 200 ‘s and 318i ‘s in the Country.
Land Rover and Mitsubishi took a dip in the pool and came in 5th and 8th respectively.
But how is Audi position 10? Just… How??
The data was compiled based on the stock of cars available on Cheki’s website and the traffic to different categories.
You can also have an indepth look into the report here.